Benefits of Social Media Marketing in Hospitality Organisation

Social media possess numerous number of implications for the hospitality industry including guests, staff and management. Bearing in mind audience that “Facebook reached of 1 billion users worldwide in the fourth quarter of 2012, and by the middle of 2013 are over 1.1 billion what includes just personal and brand/ business members”(Jordan Mills, 2013).

Social Media - Hospitality in the Digital Age

Technology revolution has developed new approaches and has changed way of the living in our society. Communication has turned into new approach based on the technological generation of millennials and its new social world where traditional communication losing its origin value or even in some cases doesn’t have value at all. Our environment has new image, image that just twenty years ago wasn’t possible to imagine. Simply, world became social and we are its main drivers, either older or younger generation, we need to adopt to the circumstances that social world brought with.